Competitor analysis isn't about copying what other businesses are doing. Learn how to understand the alternatives your customers have, identify meaningful competitive differences and make better marketing decisions.

Your best customers aren't simply the people most likely to buy. Learn how to identify the customers that offer the strongest commercial fit and use that understanding to make better marketing decisions.

Learn how to build a marketing strategy that connects your objectives, customers, value proposition and positioning — and gives your marketing clearer direction and priorities.

Learn how to set marketing objectives that connect directly to your business goals, create clearer priorities and give you meaningful measures for improving marketing performance.

Discover why marketing strategy should come before tactics, how reactive marketing can waste resources, and why clear direction leads to better marketing decisions.