Practical Marketing Tools to Help You Make Better Decisions
Not sure what's working in your marketing, what needs improving or where to focus next?
A marketing framework is a structured tool that helps you work through a particular problem, ask the right questions and decide what to do next.
The RAME Framework Library brings together free assessments, planning tools and more detailed paid audits to help you review your marketing, identify opportunities and make practical improvements.
Choose the tool that matches the problem you want to solve.
Choose a Practical Tool for Your Marketing Challenge
Start with the marketing problem you want to solve. Each framework gives you a structured way to assess your situation, make decisions and identify practical next steps.
Explore our free tools below, or choose a more detailed paid audit if you need to investigate a particular area of your marketing.
Marketing Objectives Builder
Set clearer, measurable marketing objectives aligned with your business goals
Free
Marketing Audit Checklist
Review your current marketing activities, identify areas that need attention and prioritise practical improvements to strengthen your marketing performance.
Free
Content Calendar Planner
Plan and organise your marketing content so you know what to publish, when to publish it and how it supports your marketing objectives.
Free
Go Deeper With a RAME Marketing Audit
Need to understand why an important part of your marketing isn't performing as well as it should?
Our detailed, practical audits help you investigate specific problems, identify missed opportunities and decide what improvements to make.
Choose the audit that addresses your biggest challenge.
Website & Search Performance Audit
Is your website attracting the right visitors and helping them find what they need?
Review your website's SEO, technical performance, content, AI search visibility and digital measurement. Identify weaknesses, uncover opportunities and prioritise improvements.
£49
UX & Conversion Audit
Are visitors reaching your website but leaving without taking action?
Examine the user experience, customer journey and conversion barriers that may be costing you enquiries or sales. Identify friction points and develop practical improvements.
£49
Ready to Take Your Marketing Further?
A framework or audit helps you investigate a specific challenge. But improving your marketing often requires a deeper understanding of how everything fits together.
Explore the RAME Business Growth Library to develop your marketing knowledge, understand the principles behind better decisions and discover practical ways to improve performance.
Choose a RAME Learning Kit when you're ready to put that knowledge into practice, using structured guidance, practical workbooks and completed business examples.
Whether you're solving one problem or building your wider marketing capability, RAME provides resources to help you move forward.