Turn Better Decisions into Better Marketing.
RAME Learning Kits help you understand what's working in your marketing, identify what needs improving and develop practical strategies and plans for your business.
Each kit combines a professional Learning Guide, practical User Workbook and completed business examples, so you can learn the principles, see how they're applied and put them to work in your own business.
Choose an individual Learning Kit to tackle a specific marketing challenge, follow a Learning Path or build your capability through the Complete RAME Growth System.
Learn it. See it applied. Put it into practice.
1. Marketing Foundations Package. Modules 1–3
Understand modern marketing, review your current position and develop a practical strategy.
Best for
Businesses that want to build stronger foundations and clearer direction.
Modules 1–3
Build your content approach, improve delivery and use AI to support better marketing decisions.
Best for
Businesses ready to turn strategy into consistent action.
Modules 4–6
Only need help with one area of marketing? Explore the individual Learning Kits below.
3. Marketing Performance Package. Modules 2–5
Review what's working, strengthen your strategy and improve planning, delivery and measurement.
Best for
Businesses already marketing but want to achieve better results.
Modules 2–5
4. Complete RAME Growth System
Develop your marketing knowledge and capability across all six connected Learning Kits.
Best for
Businesses that want the complete programme.
Modules 1–6
Choose the Learning Solution That's Right for You
You don't need to complete every Learning Kit to start improving your marketing. Choose an individual Learning Kit, follow a Learning Path or invest in the Complete RAME Growth System.
Each option provides practical guidance, workbooks and completed examples to help you make better marketing decisions and put your learning into practice.
2. Marketing Growth Package. Modules 4–6
Find the Right Learning Kit for Your Marketing Challenge
You don't need to complete every Learning Kit or follow them in order. Each Kit can be used independently to help you address a specific marketing challenge in your business.
Start with the problem you need to solve.
1. Need Stronger Foundations?
“We need to understand modern marketing and how everything should work together.”
Start with:
Module 1 — Building Your Modern Marketing System
2. Marketing Isn't Performing?
“We're not getting the results we need and don't know what's working, what's not or what to improve.”
Start with:
Module 2 — The Marketing Review
3. No Clear Marketing Strategy?
“We're doing marketing, but we don't have clear priorities or a strategy guiding our decisions.”
Start with:
Module 3 — Building Your Marketing Strategy
4. Content Feels Disconnected?
“We're creating content, but need a clearer plan for what to create, why and how it supports our marketing.”
Start with:
Module 4 — Creating Your Content Marketing Plan
5. Struggling to Turn Plans Into Action?
“We know what we want to do, but struggle to deliver marketing consistently and measure the results.”
Start with:
Module 5 — Delivering Your Marketing Plan
6. Unsure How to Use AI Effectively?
“We want to use AI to improve our marketing without replacing the knowledge and judgement needed to make good decisions.”
Start with:
Module 6 — The AI Marketing Playbook
Not sure what's holding your marketing back?
Complete the free RAME Reactive Marketing Assessment to identify how structured your marketing is today and where greater focus, consistency or improvement may be needed.
Choose Your Individual Marketing Learning Kit
Explore the six Learning Kits below. Each combines practical guidance, structured workbooks and completed business examples to help you make improvements in your own business.
Module 1 — Building Your Modern Marketing System
Understand modern marketing. Know what to improve.
Build your marketing knowledge, review your current activities and identify where to improve your website, content, digital channels and performance.
Best if: You're responsible for marketing but need a clearer understanding of how everything fits together and what to improve first.
Module 2 — The Marketing Review
Module 4 — Creating Your Content Marketing Plan
Turn content into a connected marketing asset.
Build a practical content approach around your customers, objectives and buyer journey so your content helps attract, educate and engage the people you want to reach.
Best if: You're producing content but need greater consistency, purpose and connection to your wider marketing.
Find out what's working, what isn't and where to improve.
Conduct a structured review of your marketing, customers, marketplace, digital activity and internal capability to identify strengths, weaknesses and priorities.
Best if: You're already doing plenty of marketing but aren't confident it's delivering what the business needs.
Module 5 — Delivering Your Marketing Plan
Turn marketing plans into consistent action.
Create a more structured approach to campaigns, implementation, lead management, measurement and continuous improvement.
Best if: You know what you want to achieve but struggle to turn marketing plans into consistent execution and measurable progress.
Module 3 — Building Your Marketing Strategy
Replace reactive marketing with clearer direction.
Turn your business objectives, market understanding and customer insight into a practical marketing strategy that gives your activities greater focus and purpose.
Best if: Your marketing feels fragmented or you're making tactical decisions without a clear strategy behind them.
Module 6 — The AI Marketing Playbook
Use AI effectively with stronger marketing knowledge.
Learn practical ways to use AI across marketing research, analysis, planning, content and implementation while retaining the human knowledge and judgement needed to make better decisions.
Best if: You want to move beyond simply asking AI for content and use it as a more effective part of your marketing process.
Frequently Asked Questions
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No. You can start with the Learning Kit that best matches your current needs. If you want to build your marketing capability from the foundations upwards, the complete RAME Growth System provides a structured beginning-to-end pathway.
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Each Learning Kit combines detailed practical learning with resources designed to help you apply it. Depending on the Kit, these include Learning Guides, practical User Workbooks, completed Fieldarc worked examples, frameworks, exercises, checklists, planning tools and AI-assisted activities.
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A Learning Kit focuses on one stage or area of marketing. A Learning Path combines several related Learning Kits into a structured programme designed around a broader marketing need. The Complete RAME Growth System brings all six Learning Kits together.
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RAME Books help you understand the thinking and methodology behind better marketing. Learning Kits are designed for practical application, combining detailed learning with exercises, workbooks, worked examples and implementation tools that help you apply the methodology to your own business.
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Yes. RAME isn't designed to replace the people or tools you already use. It helps you build the marketing knowledge to set clearer priorities, brief others more effectively, evaluate recommendations and make better-informed decisions about your marketing.
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RAME Learning Kits are digital products. After purchase, you'll receive access to download your Learning Guide, User Workbook and completed Fieldarc Example Workbook as PDF files, together with any additional resources included in your kit.
You can download the materials, work through them at your own pace and return to them whenever you need them. No physical products will be posted.