Review Your Marketing. Prioritise Improvements. Make Better Decisions.
Most businesses are already investing time and money in marketing. The difficult question is whether that marketing is working as effectively as it could — and what should be improved first.
The RAME Marketing Review gives you a structured process for examining your marketing from the business, customer and performance perspectives. You'll review what's working, identify weaknesses and opportunities, and turn the evidence into clearer priorities for improvement.
Rather than jumping straight to another campaign, channel or supplier, you'll build a clearer picture of where your marketing stands today and where your resources could have the greatest impact.
What You'll Achieve
Build a clearer picture of your current marketing performance
Identify strengths, weaknesses, gaps and opportunities
Review your customers, marketplace and competitors
Evaluate your website and digital marketing experience
Assess marketing capability, measurement and integration
Prioritise the improvements that matter most
Create a stronger evidence base for future marketing decisions
Module 2 – The Marketing Review
Instant digital download
Learn at your own pace
Approx. 9–10 hours guided learning
Investment
£199
More Than a Marketing Audit
A traditional marketing audit often focuses on individual activities and whether they're being carried out correctly. The RAME Marketing Review goes further — helping you understand how your marketing works as a connected system and what the findings mean for your business.
The objective isn't to produce a longer list of problems. It's to identify the improvements that deserve attention and give you a stronger foundation for deciding what happens next.
Good marketing decisions begin with an honest review of where you are today.
A practical, evidence-led Learning Kit designed to help you understand how your marketing is performing before deciding what needs to change.
Review your business and marketing objectives, marketplace, target markets, customers, competitors and current marketing activity, then bring your findings together to identify priorities and opportunities.
The Learning Kit includes the RAME Marketing Review methodology, practical workbooks and completed Fieldarc examples to help you apply the process to your own business.
Use the review to establish a clear evidence-based starting point for better marketing decisions and the next stage of your marketing strategy.
Why Every Business Needs a Marketing Review
Marketing rarely stands still. Customers change, competitors adapt, new technologies emerge and channels that once performed well can become less effective. At the same time, businesses often add new activities without reviewing whether their existing marketing is still working together effectively.
A structured marketing review helps you step away from day-to-day activity and look at the bigger picture. It gives you the evidence to understand what's working, where performance could improve and which issues deserve attention first.
That matters commercially. Weak targeting, an unclear proposition, poor website conversion, ineffective campaigns or gaps in measurement can all affect lead generation, pipeline performance and the return you're getting from your marketing investment.
Why Regular Marketing Reviews Matter
A marketing review shouldn't be something you complete once and forget. Your customers, competitors, objectives and marketing environment will continue to change.
Reviewing your marketing regularly helps you:
Identify changes before they become bigger problems
Check whether marketing remains aligned with business objectives
Understand what's contributing to performance and what isn't
Identify emerging opportunities and competitive threats
Challenge assumptions using evidence
Prioritise improvements before committing additional resources
Track whether previous changes are actually making a difference
The aim is continuous improvement — making informed changes, measuring their effect and using what you learn to make the next decision better.
You can't improve what you haven't first reviewed.
What's Included in Your Learning Kit
Five Professional Publications. One Structured Marketing Review.
The Marketing Review is a comprehensive self-guided review of your marketing, combining detailed guidance with practical workbooks, specialist reviews and a completed business example to help you turn findings into clear priorities for improvement.
📘 Marketing Review Learning Guide
Detailed guidance taking you through the key areas of a comprehensive marketing review — helping you understand what to examine, why it matters and what your findings could mean for the business.
📗 Marketing Review User Workbook
A structured working document for recording evidence, assessing performance, identifying strengths and weaknesses and turning your findings into prioritised actions.
📙 Fieldarc Workwed Example Workbook
See how the review methodology can be applied to a realistic business example, helping you understand the depth of analysis expected before completing your own review.
📕 Search Marketing Review
A focused review of your search marketing performance, helping you examine visibility, search activity and opportunities for improvement.
📓 Website & Digital Experience Review
A structured review of your website and digital customer experience, helping you identify issues that could affect usability, engagement and conversion.
🛠️ Practical Review Tools
Scorecards, checklists, assessment frameworks, prioritisation tools and AI-assisted exercises to help you analyse findings and decide what deserves attention first..
Together, these resources help you review your marketing as a connected system — rather than assessing individual channels in isolation.
The Search Marketing Review and Website & Digital Experience Review can also be purchased separately if you only need to examine one of those areas. Both are included as part of the complete Module 2 Learning Kit.
Who Will Benefit from This Learning Kit?
The Marketing Review is designed for people who want a structured way to understand how their marketing is performing, identify what needs attention and decide where improvement should begin.
It is particularly useful for:
Business Owners & Managers who want a clearer picture of what is working, what is not and where marketing investment and attention should be focused.
People Responsible for Marketing who need a structured process for reviewing performance and identifying practical priorities for improvement.
Marketing Managers & Small Teams who want to step back from day-to-day activity and assess how effectively their marketing is working as a whole.
Businesses Working With Agencies & Specialists that want greater visibility of performance and a stronger basis for evaluating external marketing activity.
Marketing Consultants & Advisers who want a practical review methodology they can use to structure marketing analysis and improvement discussions.
The Marketing Review helps you move from assumptions and isolated metrics to a clearer, evidence-based understanding of what your marketing needs next.
Ready to Review Your Marketing with Confidence?
A comprehensive self-guided Marketing Review designed to help you understand what's working, identify weaknesses and opportunities, and prioritise the improvements most likely to make a difference.
Your complete Learning Kit includes:
Marketing Review Learning Guide
Practical User Workbook
Completed Fieldarc Example Workbook
Search Marketing Review — also available separately
Website & Digital Experience Review — also available separately
Scorecards, checklists and assessment tools
Prioritisation and action-planning tools
AI-assisted review exercises
Module 2 – The Marketing Review
Instant digital download
Learn at your own pace
Approx. 9–10 hours guided learning
Secure online purchase
Practical workbooks and real business examples
Investment
£199
Every Learning Kit helps you strengthen the marketing system that fills your future sales pipeline.
Designed to help you review your marketing before committing time, budget or resources to new initiatives.
A practical, evidence-led Learning Kit designed to help you understand how your marketing is performing before deciding what needs to change.
Review your business and marketing objectives, marketplace, target markets, customers, competitors and current marketing activity, then bring your findings together to identify priorities and opportunities.
The Learning Kit includes the RAME Marketing Review methodology, practical workbooks and completed Fieldarc examples to help you apply the process to your own business.
Use the review to establish a clear evidence-based starting point for better marketing decisions and the next stage of your marketing strategy.
Need Some Marketing Support?
Optional professional email support is available if you'd like additional guidance while applying RAME to your business.
Frequently Asked Questions
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The time required will depend on the size and complexity of your business and how deeply you complete each area of the review. Module 2 is designed to be worked through at your own pace, so you can complete the review in stages rather than in one sitting.
The objective isn't to finish quickly — it's to build an accurate picture of your marketing and identify meaningful priorities for improvement.
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No. Module 2 can be used as a standalone Learning Kit. If you already have a good understanding of modern marketing and want to review your current performance, you can start here. Module 1 is useful if you want to strengthen your broader marketing foundations first.
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No. The Learning Guide explains what to review and why it matters, while the workbooks, assessment tools and completed Fieldarc example help you work through the process systematically. Some familiarity with your business and its current marketing will help you get more from the review.
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No. An experienced consultant or agency brings external expertise, objectivity and professional interpretation. The RAME Marketing Review is a self-guided alternative for businesses that want to undertake a structured review themselves.
It provides the methodology, guidance, worked examples and practical tools to help you examine your marketing, understand the findings and establish clearer priorities — while building that knowledge within your own business.
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Yes. Both specialist reviews are available separately if you only need to examine one particular area of your marketing. They are also included within the complete Module 2 Marketing Review Learning Kit.
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There is no single timetable that suits every business, but marketing should be reviewed regularly rather than only when performance declines. Major changes to your objectives, customers, competitors, market or marketing investment can also provide a good reason to revisit the review.
Because you retain the Module 2 materials, you can return to the methodology and repeat relevant parts of the review as your business and marketing evolve.