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Create a clear, practical content marketing plan that connects what you create to your customers, marketing strategy and business objectives.
Creating Your Content Marketing Plan shows you how to turn your business knowledge and expertise into useful marketing assets, decide what content deserves to be created, plan how it will be promoted and distributed, and get more value from your best ideas through repurposing.
You'll learn how to build a more structured and repeatable approach to content marketing — including how AI can support research, creation, workflow and improvement without replacing human expertise and judgement.
PDF digital edition by Andrew Leon Walker.
Create a clear, practical content marketing plan that connects what you create to your customers, marketing strategy and business objectives.
Creating Your Content Marketing Plan shows you how to turn your business knowledge and expertise into useful marketing assets, decide what content deserves to be created, plan how it will be promoted and distributed, and get more value from your best ideas through repurposing.
You'll learn how to build a more structured and repeatable approach to content marketing — including how AI can support research, creation, workflow and improvement without replacing human expertise and judgement.
PDF digital edition by Andrew Leon Walker.
