Building Your Marketing Strategy

A practical guide to turning marketing insight into a clear strategy that gives your business direction and focus.

Building Your Marketing Strategy takes you through the key decisions required to develop a connected marketing strategy — from setting meaningful objectives and identifying your priority markets and customers to developing your value proposition, positioning, pricing, routes to market and promotion strategy. It then helps you translate those decisions into clear priorities, measurement and a practical marketing action plan.

Part of the RAME Business Growth Library.