The RAME Business Growth Library
Creating Your Content Marketing Plan
Build a connected content marketing system that attracts customers, builds authority and supports long-term business growth.
Creating content regularly doesn't necessarily mean it's helping your business grow. Without clear objectives, an understanding of your audience and a structured plan, content marketing can become a collection of disconnected activities.
Creating Your Content Marketing Plan introduces the RAME Content Marketing Framework, helping you decide what content to create, who it should reach, how to distribute it and how to measure its effectiveness.
Learn how to connect your content marketing decisions to your wider marketing strategy, so your efforts have a clear purpose and contribute to your business objectives.
Get Your Copy
Your Investment
£19.95
Create a clear, practical content marketing plan that connects what you create to your customers, marketing strategy and business objectives.
Creating Your Content Marketing Plan shows you how to turn your business knowledge and expertise into useful marketing assets, decide what content deserves to be created, plan how it will be promoted and distributed, and get more value from your best ideas through repurposing.
You'll learn how to build a more structured and repeatable approach to content marketing — including how AI can support research, creation, workflow and improvement without replacing human expertise and judgement.
PDF digital edition by Andrew Leon Walker.
✓ Instant PDF Download
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✓ Read on PC, Mac, Tablet & Mobile
✓ Part of the RAME Business Growth Library
Book 4 of 6
Why This Book Matters
Many businesses invest time in blogs, social media, emails and videos without knowing whether their content is reaching the right people or contributing to business results.
Without a clear plan, content becomes a series of disconnected activities rather than an investment that builds value over time.
Creating Your Content Marketing Plan shows you how to connect your audience, content topics, channels and objectives within a practical, manageable framework.
You'll learn how to plan content with purpose, make better use of your resources and measure what is working so you can improve your approach.
Effective content marketing isn't about producing more. It's about creating content that matters to your audience and supports your business objectives.
Preview the Book
Effective content marketing starts with understanding your audience, knowing what you want to achieve and creating content with a clear purpose.
Creating Your Content Marketing Plan takes you through the practical decisions involved in planning, creating, distributing and improving content that supports your wider marketing strategy.
You'll explore how content supports the customer journey, how to review what you've already created, how to organise your content activities and how to repurpose valuable material to extend its reach.
Rather than producing content simply to maintain a presence, you'll learn how to build a more focused, consistent and measurable approach.
The result: a clearer understanding of how to develop and manage a content marketing plan that supports your business objectives.
Who Is This Book For?
Creating Your Content Marketing Plan is designed for people who want to move beyond creating content reactively and develop a clearer, more purposeful approach to content marketing.
It is particularly useful for:
Business Owners who want content to support their wider marketing and business objectives rather than simply create more activity.
Marketing Managers who need a structured approach for deciding what content to create, who it is for and how it should support the customer journey.
Content Creators & Marketing Teams who want clearer direction so that individual pieces of content contribute to a connected marketing plan.
Marketing Consultants who want a practical framework for helping businesses plan and manage content more strategically.
You don't need to be a content marketing specialist. This book helps you understand the decisions involved in developing a practical content marketing plan — from identifying your audience and setting priorities to planning, distributing and improving your content.
Ready to Build a Better Content Marketing Plan?
Creating Your Content Marketing Plan gives you a practical understanding of how to plan content around your customers, marketing objectives and wider business priorities.
Use it to move beyond reactive content creation and understand how to create content with a clearer purpose, connect individual activities and support customers through their journey.
Get Your Copy
Your Investment
£19.95
One-time purchase
No subscription
Instant PDF Download
Secure checkout
Create a clear, practical content marketing plan that connects what you create to your customers, marketing strategy and business objectives.
Creating Your Content Marketing Plan shows you how to turn your business knowledge and expertise into useful marketing assets, decide what content deserves to be created, plan how it will be promoted and distributed, and get more value from your best ideas through repurposing.
You'll learn how to build a more structured and repeatable approach to content marketing — including how AI can support research, creation, workflow and improvement without replacing human expertise and judgement.
PDF digital edition by Andrew Leon Walker.
Frequently Asked Questions
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Yes. The book is written for business owners, marketing managers and professionals who want a practical introduction to planning and managing content marketing. No specialist knowledge is required.
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Both. You'll learn how to develop a content marketing strategy and translate it into a practical content marketing plan with clear priorities, themes and activities.
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Yes. The book includes practical frameworks, planning models and examples that help you understand how to develop a connected content marketing plan rather than create isolated pieces of content.
For a more structured, hands-on approach, the Creating Your Content Marketing Plan Learning Kit includes a User Workbook and supporting materials to help you apply the methodology to your own business.
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The book explains the methodology and provides practical guidance. The Learning Kit expands on this with structured exercises, workbooks and implementation resources that help you apply the RAME methodology within your own business.
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No. Every publication in the Foundation Series can be read independently. However, many readers choose to progress through the series to build a complete understanding of the RAME Growth System.
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Not yet. The current edition is available as an instant PDF download. Paperback and Kindle editions are planned for future release.