The RAME Business Growth Library
Building Your Marketing Strategy
Create a practical marketing strategy designed around your business, your customers and your growth objectives.
Many businesses invest in marketing without a clear strategy to guide their decisions. Building Your Marketing Strategy introduces the RAME Strategic Marketing Framework, helping you define your objectives, understand your customers, develop your positioning and create a practical strategy that supports sustainable business growth.
Whether you're creating your first marketing strategy or reviewing an existing one, this book provides a structured process for making better marketing decisions with confidence.
Available Today
Investment
£19.95
A practical guide to turning marketing insight into a clear strategy that gives your business direction and focus.
Building Your Marketing Strategy takes you through the key decisions required to develop a connected marketing strategy — from setting meaningful objectives and identifying your priority markets and customers to developing your value proposition, positioning, pricing, routes to market and promotion strategy. It then helps you translate those decisions into clear priorities, measurement and a practical marketing action plan.
Part of the RAME Business Growth Library.
✓ Instant PDF Download
✓ Secure Checkout
✓ Read on PC, Mac, Tablet & Mobile
✓ Part of the RAME Business Growth Library
Part of the Foundation Series
Why This Book Matters
Many businesses invest significant time and money in marketing without first developing a clear strategy. As a result, marketing activities can become disconnected, priorities become unclear and investment decisions are often made without a long-term direction.
Building Your Marketing Strategy introduces the RAME Strategic Marketing Framework—a practical methodology for creating a marketing strategy designed around your business, your customers and your growth objectives.
Rather than relying on generic templates or one-size-fits-all plans, you'll learn how to define meaningful objectives, understand your target audience, develop your market positioning and create a strategy that supports sustainable business growth.
Whether you're creating your first marketing strategy or refining an existing one, this book provides a structured process for making better strategic marketing decisions with confidence.
A clear marketing strategy transforms reactive marketing into a connected marketing system that creates long-term marketing momentum.
A marketing strategy tells you where you're going. A marketing system ensures you get there consistently.
Explore What's Inside
A successful marketing strategy isn't built from assumptions—it's built from informed decisions.
Building Your Marketing Strategy combines practical frameworks, strategic models and structured planning techniques to help you create a marketing strategy that is aligned with your business goals, your customers and your competitive position.
Each chapter builds on the previous one, guiding you through the process of defining objectives, understanding your market, developing your positioning and creating a practical strategy that supports long-term business growth.
Rather than providing a generic marketing plan, this book helps you build a strategy designed around your own business.
Who Is This Book For?
Building Your Marketing Strategy is designed for people who want to move beyond individual marketing activities and create a clearer direction for how their marketing will support the business.
It is particularly useful for:
Business Owners who want a practical marketing strategy that connects business priorities, customers and marketing decisions.
Marketing Managers who need a clearer framework for setting direction, making priorities and coordinating marketing activity.
Business Leaders who want marketing decisions and investment to be guided by clear commercial objectives rather than disconnected tactics.
Business Consultants & Advisers who want a structured approach for helping businesses develop practical marketing strategy.
You don't need to be a marketing strategist. The book helps you understand the decisions that shape a practical marketing strategy and how those decisions connect.
A successful marketing strategy doesn't tell you what marketing activities to do next. It provides the framework that helps you decide which activities will deliver the greatest value for your business.
Books or Learning Kits?
Choose the Building Your Marketing Strategy book when you want to understand how a marketing strategy is developed, the decisions it needs to address and how those decisions connect.
Choose the Building Your Marketing Strategy Learning Kit when you want to apply the RAME methodology directly to your business and build your own marketing strategy using practical workbooks, frameworks and worked examples.
Both are based on the same RAME approach. The difference is how deeply you want to apply it.
The book helps you understand how to build a marketing strategy. The Learning Kit helps you build one for your business.
Many readers begin with a RAME Book to build their understanding before progressing to a Learning Kit when they're ready to apply the methodology to their own business.
Ready to Build a Clearer Marketing Strategy?
Building Your Marketing Strategy gives you a practical understanding of how to create a marketing strategy that connects your business objectives, customers, priorities and marketing decisions.
Use it to move beyond disconnected marketing activities and understand how the different elements of your strategy should work together.
Investment
£19.95
One-time purchase
No subscription
Instant PDF Download
A practical guide to turning marketing insight into a clear strategy that gives your business direction and focus.
Building Your Marketing Strategy takes you through the key decisions required to develop a connected marketing strategy — from setting meaningful objectives and identifying your priority markets and customers to developing your value proposition, positioning, pricing, routes to market and promotion strategy. It then helps you translate those decisions into clear priorities, measurement and a practical marketing action plan.
Part of the RAME Business Growth Library.
Frequently Asked Questions
-
No. Marketing Success Roadmap is currently available as a high-quality digital PDF, ready to download immediately after purchase.
-
Yes. The principles and frameworks in this book can be applied by businesses of all sizes and across most industries. The methodology is designed to help you create a marketing strategy that reflects your own business, customers and growth objectives.
-
The book focuses on the principles, frameworks and strategic thinking behind creating an effective marketing strategy.
The Building Your Marketing Strategy Learning Kit builds on this by providing practical exercises, implementation guidance, downloadable templates and worked examples to help you create a strategy tailored to your own organisation.
-
No. Building Your Marketing Strategy can be read and used independently.
Books 1 and 2 provide useful foundations in modern marketing and reviewing your current position, but you do not need to have read them before starting this book.
If you're ready to understand how a practical marketing strategy is developed and how the key strategic decisions connect, you can start here.
Each RAME book is designed to provide value on its own while also forming part of the wider Business Growth Library.