The RAME Business Growth Library
Building Your Marketing Strategy
Create a clear marketing strategy built around your business, your customers and your growth objectives.
Marketing activity without a clear strategy can waste time, money and effort.
Building Your Marketing Strategy introduces the RAME Strategic Marketing Framework, guiding you through defining your objectives, understanding your customers, developing your positioning and choosing the right approach to achieve your goals.
Whether you're creating your first strategy or improving an existing one, this book helps you make better marketing decisions and turn your thinking into a practical plan.
Get Your Copy
Your Investment
£19.95
A practical guide to turning marketing insight into a clear strategy that gives your business direction and focus.
Building Your Marketing Strategy takes you through the key decisions required to develop a connected marketing strategy — from setting meaningful objectives and identifying your priority markets and customers to developing your value proposition, positioning, pricing, routes to market and promotion strategy. It then helps you translate those decisions into clear priorities, measurement and a practical marketing action plan.
Part of the RAME Business Growth Library.
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✓ Part of the RAME Business Growth Library
Book 3 of 6
Why This Book Matters
Marketing without a clear strategy often leads to disconnected activities, competing priorities and spending that is difficult to justify.
A good marketing strategy connects your business objectives with the customers you want to reach, the value you offer and the decisions you make about where to invest your resources.
Building Your Marketing Strategy takes you through six connected decisions, helping you:
Establish clear marketing objectives.
Understand your customers and their needs.
Develop your market positioning.
Define a compelling value proposition.
Set strategic priorities.
Decide how success will be measured.
The result is a clearer direction for your marketing, better-informed investment decisions and a stronger foundation for sustainable business growth.
A marketing strategy defines where you're going. A connected marketing system helps you get there consistently.
Explore What's Inside
Building Your Marketing Strategy provides practical frameworks, examples and planning templates to help you turn strategic thinking into clear decisions.
Inside the book, you'll explore:
Strategic Marketing Canvas — connect the key decisions that shape your marketing strategy.
Target Audience Profile — build a clearer understanding of the customers you want to reach.
Competitor Analysis — examine your competitive position and identify opportunities.
Marketing Objectives — establish measurable objectives aligned with your business goals.
Customer Journey Map — understand how customers move towards a buying decision.
Strategic Priorities — decide where to focus your resources and effort.
Strategy on a Page — bring your key strategic decisions together in one practical overview.
These tools help you move beyond marketing theory and develop a strategy you can use to guide your business.
Who Is This Book For?
Building Your Marketing Strategy is designed for people who want to move beyond individual marketing activities and create a clearer direction for how their marketing will support the business.
It is particularly useful for:
Business Owners who want a practical marketing strategy that connects business priorities, customers and marketing decisions.
Marketing Managers who need a clearer framework for setting direction, making priorities and coordinating marketing activity.
Business Leaders who want marketing decisions and investment to be guided by clear commercial objectives rather than disconnected tactics.
Business Consultants & Advisers who want a structured approach to helping businesses develop a practical marketing strategy.
You don't need to be a marketing strategist. The book helps you understand the decisions that shape a practical marketing strategy and how those decisions connect.
Ready to Build a Clearer Marketing Strategy?
Building Your Marketing Strategy guides you through the decisions needed to create a practical marketing strategy that connects your business objectives, customers, positioning and marketing priorities.
Move beyond disconnected marketing activities and develop a clearer direction for where to focus your resources and investment.
Get Your Copy
Your Investment
£19.95
One-time purchase
No subscription
Instant PDF Download
A practical guide to turning marketing insight into a clear strategy that gives your business direction and focus.
Building Your Marketing Strategy takes you through the key decisions required to develop a connected marketing strategy — from setting meaningful objectives and identifying your priority markets and customers to developing your value proposition, positioning, pricing, routes to market and promotion strategy. It then helps you translate those decisions into clear priorities, measurement and a practical marketing action plan.
Part of the RAME Business Growth Library.
Frequently Asked Questions
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No. Marketing Success Roadmap is currently available as a high-quality digital PDF, ready to download immediately after purchase.
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Yes. The principles and frameworks in this book can be applied by businesses of all sizes and across most industries. The methodology is designed to help you create a marketing strategy that reflects your own business, customers and growth objectives.
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The book focuses on the principles, frameworks and strategic thinking behind creating an effective marketing strategy.
The Building Your Marketing Strategy Learning Kit builds on this by providing practical exercises, implementation guidance, downloadable templates and worked examples to help you create a strategy tailored to your own organisation.
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No. Building Your Marketing Strategy can be read and used independently.
Books 1 and 2 provide useful foundations in modern marketing and reviewing your current position, but you do not need to have read them before starting this book.
If you're ready to understand how a practical marketing strategy is developed and how the key strategic decisions connect, you can start here.
Each RAME book is designed to provide value on its own while also forming part of the wider Business Growth Library.