The RAME Business Growth Library
The AI
Marketing Playbook
Build stronger marketing through better decisions.
Understand the principles behind modern marketing and learn how successful businesses build marketing systems that create long-term growth. This practical guide introduces the RAME methodology and provides a clear roadmap for improving your marketing with confidence.
Available Today
✓ Instant PDF Download
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✓ Read on PC, Mac, Tablet & Mobile
✓ Part of the RAME Business Growth Library
Investment
£19.95
A practical guide to using AI to make better marketing decisions, improve productivity and strengthen your marketing system.
The AI Marketing Playbook shows you how to integrate AI into your marketing without losing the marketing knowledge, business context and human judgement that make it effective.
Learn how to use AI to strengthen research and customer understanding, support marketing strategy, improve content and campaign delivery, increase productivity, analyse performance and build a marketing system that continuously learns and improves.
PDF digital edition — available to download immediately after purchase.
Part of the Foundation Series
AI Doesn't Replace Good Marketing. It Makes Good Marketing Better.
Artificial intelligence is transforming the way businesses plan, create and improve their marketing. However, the greatest results don't come from using more AI tools—they come from applying AI within a proven marketing methodology.
AI can generate more marketing activity.
It cannot create a marketing system.
Without methodology, AI simply helps businesses react faster.
With methodology, AI helps businesses build a system that continually improves.
The AI Marketing Playbook shows you how to use AI within a structured marketing system — enhancing your capability without losing strategic focus or human judgement.
Preview the Book
Every RAME publication combines practical marketing knowledge with clear explanations, professional diagrams and proven frameworks to help you understand modern marketing with confidence.
Rather than simply explaining marketing concepts, Marketing Success Roadmap uses illustrations, examples, checklists and practical models to make complex ideas easier to understand and apply.
Whether you read the book from cover to cover or return to individual chapters as a professional reference, you'll find practical guidance that supports better marketing decisions and long-term business growth.
Every chapter is designed to help you build stronger marketing knowledge, make better decisions and develop a more effective marketing system.
Is This Book For You?
The AI Marketing Playbook is for anyone responsible for making marketing work better in an AI-driven world — whether you lead the business, manage marketing or support clients.
Business Owners & Directors
Understand where AI can genuinely improve your marketing, make better-informed decisions and avoid adopting technology simply because it is available.
Marketing Managers & Teams
Use AI practically across research, strategy, content, campaigns, productivity and performance — while keeping marketing judgement at the centre.
Marketing Consultants & Advisers
Strengthen the way you research, analyse, challenge and support client decisions, while using AI as an enhancement to professional expertise rather than a substitute for it.
Successful AI adoption starts with good marketing. This book shows you how to combine practical AI with the proven RAME methodology to make better decisions, improve efficiency and build a stronger marketing system.
Ready to Transform Your Marketing with AI?
Artificial intelligence is changing the way businesses plan, create and deliver marketing. The AI Marketing Playbook shows you how to combine practical AI with a proven marketing methodology, helping you make better decisions, improve productivity and build a stronger marketing system.
Whether you're just beginning your AI journey or looking to integrate AI more effectively into your existing marketing activities, this book provides the practical guidance, frameworks and workflows to help you achieve meaningful business results.
Complete your RAME Business Growth Library with the final publication in the Foundation Series and discover how AI can become a powerful extension of your marketing system—not a replacement for it.
Investment
£19.95
One-time purchase
No subscription
Instant PDF Download
A practical guide to using AI to make better marketing decisions, improve productivity and strengthen your marketing system.
The AI Marketing Playbook shows you how to integrate AI into your marketing without losing the marketing knowledge, business context and human judgement that make it effective.
Learn how to use AI to strengthen research and customer understanding, support marketing strategy, improve content and campaign delivery, increase productivity, analyse performance and build a marketing system that continuously learns and improves.
PDF digital edition — available to download immediately after purchase.
Marketing isn't about running another campaign.
It's about building a system that continually creates opportunities.
Frequently Asked Questions
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No. The AI Marketing Playbook is written for business owners and marketers, not AI specialists. It explains where AI can genuinely improve productivity and decision-making using practical examples and proven frameworks. The emphasis is on applying AI within a structured marketing system rather than learning technical AI concepts.
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The principles and frameworks in this book are designed to work with today's leading AI platforms, including ChatGPT, Microsoft Copilot, Google Gemini and other modern AI tools. Rather than focusing on one platform, the emphasis is on applying AI within a structured marketing methodology.
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No. AI is a powerful tool, but it works best when combined with a clear marketing strategy. This book shows you how to use AI to support better planning, stronger decision-making and more efficient marketing execution—not replace strategic thinking.
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Yes. The book includes practical prompts, frameworks and examples that you can adapt and apply within your own organisation. They are designed to help you save time, improve consistency and make better marketing decisions.
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Yes. Whether you're a business owner managing your own marketing or part of a larger marketing team, the principles can be scaled to suit organisations of all sizes.
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Yes. Once purchased, the PDF is yours to keep and can be downloaded immediately after completing your order.
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The book explains the RAME AI methodology and demonstrates how AI can improve every stage of your marketing system. The Learning Kit expands on this with structured exercises, practical workbooks, templates and implementation resources that help you apply the methodology within your own business.