The RAME Business Growth Library
The AI
Marketing Playbook
Use AI to Make Better Marketing Decisions — Not Just Create More Content
AI is changing how businesses research markets, understand customers, create content, manage activity and measure performance. But knowing which tools to use — and where AI genuinely adds value — can be difficult.
The AI Marketing Playbook shows you how to apply AI practically within your marketing, combining established marketing principles with modern AI tools and techniques.
Learn how to use AI to work more efficiently, strengthen your decisions and improve results — without losing the human judgement and marketing knowledge that make it effective.
You don't need to be an AI expert to get started.
Get Your Copy
✓ Instant PDF Download
✓ Secure Checkout
✓ Read on PC, Mac, Tablet & Mobile
✓ Part of the RAME Business Growth Library
Your Investment
£19.95
A practical guide to using AI to make better marketing decisions, improve productivity and strengthen your marketing system.
The AI Marketing Playbook shows you how to integrate AI into your marketing without losing the marketing knowledge, business context and human judgement that make it effective.
Learn how to use AI to strengthen research and customer understanding, support marketing strategy, improve content and campaign delivery, increase productivity, analyse performance and build a marketing system that continuously learns and improves.
PDF digital edition — available to download immediately after purchase.
Book 6 of 6
AI Doesn't Replace Good Marketing. It Makes Good Marketing Better.
Artificial intelligence is changing how businesses research markets, understand customers, create content and measure performance. But using more AI tools doesn't automatically lead to better marketing.
Without clear objectives, customer understanding and a connected marketing strategy, AI can simply help businesses produce more activity without improving results.
The AI Marketing Playbook shows you how to apply AI within a structured marketing system — using it to improve research, strengthen decisions, increase productivity and support continuous improvement.
The principle is simple: marketing first, system second, AI where it adds value.
Preview the Book
The AI Marketing Playbook is designed to help you move beyond experimenting with AI tools and start using Artificial Intelligence to improve how your marketing works.
Across 16 chapters, you'll explore practical applications of AI for market and customer research, marketing strategy, content creation, campaign delivery, productivity, measurement and continuous improvement.
Throughout the book, you'll find illustrated frameworks, practical examples, prompt structures and guidance to help you identify where AI can add value — and where human knowledge and judgement remain essential.
The objective isn't simply to do more marketing with AI. It's to make better decisions, improve productivity and build a stronger, AI-enhanced marketing system.
Who Is This Book For ?
The AI Marketing Playbook is for anyone responsible for making marketing work better in an AI-driven world — whether you lead the business, manage marketing or support clients.
Business Owners & Directors
Understand where AI can genuinely improve your marketing, make better-informed decisions and avoid adopting technology simply because it is available.
Marketing Managers & Teams
Use AI practically across research, strategy, content, campaigns, productivity and performance — while keeping marketing judgement at the centre.
Marketing Consultants & Advisers
Strengthen the way you research, analyse, challenge and support client decisions, while using AI as an enhancement to professional expertise rather than a substitute for it.
People New to AI for Marketing
Build your understanding of what AI can and cannot do, where to start, and how to use it confidently without needing technical expertise or prior experience with AI tools.
Successful AI adoption starts with good marketing. This book shows you how to combine practical AI with the proven RAME methodology to make better decisions, improve efficiency and build a stronger marketing system.
Ready to Make AI Work for Your Marketing?
The AI Marketing Playbook helps you understand where AI can add genuine value to your marketing — and how to use it without losing sight of marketing fundamentals.
Learn how to apply AI to research, decision-making, content, productivity and performance, using practical guidance and examples to support better marketing outcomes.
Whether you're new to AI or already experimenting with different tools, this book will help you make more informed choices and develop the confidence to use AI effectively.
Build stronger marketing capability by combining marketing knowledge, human judgement and AI — rather than relying on technology alone.
Get Your Copy
Your Investment
£19.95
One-time purchase
No subscription
Secure checkout
Instant PDF Download
A practical guide to using AI to make better marketing decisions, improve productivity and strengthen your marketing system.
The AI Marketing Playbook shows you how to integrate AI into your marketing without losing the marketing knowledge, business context and human judgement that make it effective.
Learn how to use AI to strengthen research and customer understanding, support marketing strategy, improve content and campaign delivery, increase productivity, analyse performance and build a marketing system that continuously learns and improves.
PDF digital edition — available to download immediately after purchase.
Frequently Asked Questions
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No. The AI Marketing Playbook is written for business owners and marketers, not AI specialists. It explains where AI can genuinely improve productivity and decision-making using practical examples and proven frameworks. The emphasis is on applying AI within a structured marketing system rather than learning technical AI concepts.
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The principles and frameworks in this book are designed to work with today's leading AI platforms, including ChatGPT, Microsoft Copilot, Google Gemini and other modern AI tools. Rather than focusing on one platform, the emphasis is on applying AI within a structured marketing methodology.
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No. AI is a powerful tool, but it works best when combined with a clear marketing strategy. This book shows you how to use AI to support better planning, stronger decision-making and more efficient marketing execution—not replace strategic thinking.
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Yes. The book includes practical prompts, frameworks and examples that you can adapt and apply within your own organisation. They are designed to help you save time, improve consistency and make better marketing decisions.
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Yes. Whether you're a business owner managing your own marketing or part of a larger marketing team, the principles can be scaled to suit organisations of all sizes.
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You'll receive a downloadable PDF edition of The AI Marketing Playbook, which you can read on your PC, Mac, tablet or compatible mobile device.
This purchase does not include a printed book. There is no subscription or recurring payment.
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The book explains the RAME AI methodology and demonstrates how AI can improve every stage of your marketing system. The Learning Kit expands on this with structured exercises, practical workbooks, templates and implementation resources that help you apply the methodology within your own business.