Marketing Capability & AI Review
Does your business have the marketing capability it needs — and a clear understanding of where AI can help?
AI is changing how businesses plan, manage and deliver marketing. But introducing new technology doesn't automatically improve marketing effectiveness.
Whether you're considering AI, already using it or reviewing your marketing resources, understanding your existing capabilities is essential to making informed decisions.
The RAME Marketing Capability & AI Review provides an independent assessment of your marketing skills, responsibilities, processes and use of AI, helping you identify opportunities, address capability gaps and plan practical improvements.
£795 | Fixed-price | Fully remote
An independent review of your business's marketing capabilities, processes and use of AI, designed to identify strengths, capability gaps and opportunities for improvement.
Your £795 purchase includes:
Marketing Capability & AI Assessment Report
Prioritised recommendations
Practical 90-day improvement roadmap and action tracker
How it works
After purchase, download and complete the customer questionnaire. Return it to RAME by email, together with any requested supporting information.
Your completed review will be delivered electronically within 10 working days of receiving your completed questionnaire and all required information.
The service is delivered entirely remotely, with no mandatory meetings.
Important: The downloadable questionnaire is the first step in your purchased professional review. The £795 fee covers the assessment and report, not simply the questionnaire.
Understand your capabilities. Identify opportunities. Make better decisions.
Effective marketing depends on having the right knowledge, responsibilities and processes in place. AI can support these capabilities, but it cannot replace the need for clear direction and informed judgement.
Our review examines six connected areas:
Marketing Fundamentals
How clearly your business defines marketing objectives, understands its customers and establishes priorities.
People, Skills & Resources
The knowledge, responsibilities, internal capabilities and external marketing support available to deliver effective marketing.
Marketing Processes & Oversight
How marketing is planned, coordinated, approved and evaluated.
AI Adoption & Opportunities
How AI is currently used or being considered, and where it could support marketing productivity and effectiveness.
Governance & Quality
How marketing decisions and AI-assisted work are reviewed, approved and managed responsibly.
Efficiency & Future Capability
Opportunities to improve workflows, develop skills and make better use of marketing resources, including relevant coordination with other business functions.
Independent findings and a practical plan for improvement
Your review provides a clear understanding of your current marketing capabilities and what should happen next.
1. Marketing Capability & AI Assessment Report
A written assessment identifying existing strengths, capability gaps, AI opportunities, operational risks and areas requiring attention.
2. Prioritised Recommendations
Practical recommendations explaining what needs to improve, why it matters and where your business should focus its efforts.
3. 90-Day Improvement Roadmap
A structured action plan with suggested responsibilities, implementation priorities, expected outputs and ways to assess progress.
Where relevant, we'll also signpost useful RAME frameworks and learning resources to support implementation.
Frequently Asked Questions
Do we need to be using AI already?
No. The review is suitable for businesses considering AI, experimenting with it or already using it extensively.
Can this help us review marketing costs and resources?
Yes. We examine opportunities to improve efficiency, strengthen processes and make better use of existing capabilities. We do not provide employment restructuring or redundancy recommendations.
Does the review cover AI use in other departments?
Where relevant, we consider how AI use in sales, customer service and other functions affects marketing coordination and the customer experience. This is not a company-wide AI audit.
Will RAME implement the recommendations?
No. The service provides an independent assessment and practical improvement roadmap. Implementation remains your responsibility.
How long does the review take?
Your completed report and roadmap will be delivered within 10 working days after we receive your completed questionnaire and all required supporting information.
Do we need to attend meetings?
No. The review is delivered entirely remotely through written information and email communication.
Build the marketing capability your business needs
Marketing Capability & AI Review — £795
An independent assessment to help your business understand its marketing capabilities, identify appropriate AI opportunities and make informed decisions about future improvements.
Your purchase includes:
Marketing Capability & AI Assessment Report
Prioritised recommendations
90-day improvement roadmap and action tracker
Relevant implementation resources and guidance
An independent review of your business's marketing capabilities, processes and use of AI, designed to identify strengths, capability gaps and opportunities for improvement.
Your £795 purchase includes:
Marketing Capability & AI Assessment Report
Prioritised recommendations
Practical 90-day improvement roadmap and action tracker
How it works
After purchase, download and complete the customer questionnaire. Return it to RAME by email, together with any requested supporting information.
Your completed review will be delivered electronically within 10 working days of receiving your completed questionnaire and all required information.
The service is delivered entirely remotely, with no mandatory meetings.
Important: The downloadable questionnaire is the first step in your purchased professional review. The £795 fee covers the assessment and report, not simply the questionnaire.