Choose the option that’s right for you and your business
Search Engine Marketing is the umbrella term for Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising and is a mix of organic and paid search that drives traffic to a website. How a business gets found online has changed drastically over the last few years as Google have changed their search algorithm and introduced new services including the Google My Business listing to help raise the online profile of businesses.
As well as being experienced in search engine marketing I also have in-depth knowledge of inbound marketing, content marketing and social media marketing. I can work with you on a plan to ensure your business gets found online and continues to get found online.
There are a number of ways I can help you.
Search Engine Optimisation or SEO is the process of making your website rank well in search engines like Google and Bing.
The structure and the design of your website is still very important but now there is a strong focus on providing good quality, relevant and engaging content for your audience and hosting this content on authoritative websites where your audience can read and share across social networks.
I will work with you on a plan to ensure your business gets found online and continues to get found online.
Online advertising through Pay Per Click (PPC) is great way to bring targeted traffic to your site quickly. It can also be used to raise brand awareness, especially when using the Google Display Network (GDN) or a remarketing campaign.
If your company, products or services are not ranking well in the organic search listings, your business is seasonal or you’d like to give your content or current campaigns a boost, it’s an ideal option.
I will set up, manage and monitor your Google AdWords and social media advertising accounts to ensure your campaigns run smoothly and your ads are properly targeted.
I’ll I’ll provide a monthly insight into what’s working on your website and what isn’t, provide you with an understanding of the key metrics you need to monitor and create automated reports directly to your desktop.
As an experienced marketer I will also suggest how you can improve your marketing activities based on your web analytics reports.
Google Analytics can also be integrated with Google AdWords enabling users to optimize online campaigns by tracking landing page quality and conversions to determine which ads are performing, and which are not.
I will sit down with you to get a clear understanding of what your business wants to achieve through social media and identify which social networks are best for your business.
I will develop a social media strategy for you that incorporates a content plan, SEO, paid advertising and email marketing and work with you to implement it.
I can also set up a social media listening post and ensure your social media profiles are optimised.
Get in touch. Call 01803 413481 or email firstname.lastname@example.org
If you like the idea of having expertise available to you as and when required, give me a call on 01803 413481 or email email@example.com