ADPR are a highly respected PR company based in Somerset. They realised that in order to continue to provide a creative and reliable service that delivered high quality results to their customers, they needed to stay up to date with the latest developments in digital marketing and social media. Rame Marketing put together and implemented a workshop plan over several sessions to give the ADPR team training in some of the recent changes in the digital world including, Google Analytics, LinkedIn and Google+. ADPR are using this knowledge to better serve their client base and have seen a marked improvement in PR results across their client range.
Western Industrial is a business interior and office refurbishment specialist. They recognised that their marketing activities had become disjointed and traditional marketing activities were having less impact. Rame Marketing created a marketing plan concentrating on digital marketing channels to enable Western Industrial to reach a larger audience. To increase brand awareness and to help drive traffic to their website to maximise the conversion rate, a content development plan linked to social media marketing and email marketing was created. Since then enquiry rates have doubled through more first time visitors to the website coupled with an increase in awareness of the range of services on offer to existing customers.
Jarrang are a Falmouth based company with over 10 years experience in providing a fully managed email marketing service to a national audience. In 2013 they decided to reposition the company as a full service digital marketing agency concentrating on offering inbound marketing services. Rame Marketing created an effective digital marketing strategy to reposition Jarrang as an full service digital marketing agency and develop a content marketing plan linked to social media distribution networks. Jarrang has experienced a change in demand for their services over the last 12 months with email marketing shifting from being their core service offering to become just one of several digital services being offered and taken up.
Ribeye are designers and manufacturers of world class Rigid Inflatable Boats (RIBs). Having just launched a brand new website, Ribeye were keen to attract visitors to their new site in order to show their wares and to promote their “test Drive” offer. Rame Marketing initially worked on an AdWords (PPC) campaign incorporating texts ads and remarketing aimed at driving conversions. A series of one-to-one workshops were also implemented covering, Google Analytics, Google AdWords, digital marketing, content marketing and social media marketing. Ribeye are using this transfer of skills to improve their own digital marketing activities and have seen an increase in web traffic, web conversions and improvements in their social media presence.
Spirent are a Devon based SME and one of the worlds’ leading suppliers of test solutions for the Global Positioning System (GPS) and Global Navigation Satellite System (GNSS) markets. Spirent needed to target new and emerging market opportunities that were opening up in several market sectors across the globe. Rame Marketing created and implemented a digital marketing plan targeting several key international markets to position Spirent as a “Thought Leader” within those target markets and generate and increase sales leads leading to higher conversion rates and more sales. Through this lead generation and lead capture process more than 4800 emails were exchanged in return for an ebook with some form of engagement across more than 70 countries. All of this activity fed a steady stream of qualified leads into the sales team.
Read the full case study.
TLH Leisure Resort is a well known and respected family owned hotel group operating four hotels and self catering apartments in Torbay. Their issue was how best to present their range of services and accommodation options to a diverse group of customers without completely re-designing their website. Over several consultation sessions Rame Marketing discussed and explained the options available to improve website navigation and increase the likelihood of getting found by the search engines (SEO). A range of workshops was implemented to bring the TLH team up to speed with Google Analytics, Google AdWords and Google+. The TLH team are using this knowledge to better serve their client base and have seen a marked improvement in search results across their range of hotels.