But we don’t sell online I hear you say. Well think about this – Today, more than 90% of people make the internet their first port of call when looking to find a solution to their problem. They’re not just looking to buy online through an ecommerce site, they’re looking for a local source to solve their problem, an address or telephone number may be enough and 80% of local searches are actioned within an hour through either a phone call or a visit to a store.
If those searchers can’t find your business online they’ll look elsewhere and that massive potential audience could be passing you by without you even being aware of it. Worse still, they’ll find your competitors. So if you want to succeed in the offline world you still need a strong online presence.
But we have limited resources and the technology is changing so fast – it’s difficult to keep up.
That’s why it’s critical to take stock of your current marketing strategy. Traditional marketing services are losing impact and are being superseded by digital services. New terms and practices you’ll need to get your head around include online marketing, inbound marketing, content marketing, video marketing, mobile marketing, social media marketing, search engine optimisation (SEO) and Pay-Per-Click (PPC) advertising.
To be successful means taking the parts of traditional marketing practices that still work for you and supplementing your marketing strategy with additional digital marketing techniques such as content marketing supported by social media. There is a time and place for each but you need to determine where and when.
So where do you start?
It depends upon your own skills and background and whether you believe you have the necessary experience to create your own online marketing strategy but it can pay dividends to seek outside help and advice from a qualified source with an extensive marketing background. That’s where Rame Marketing can help, if you’d like to know more about how we can help with your Marketing Strategy or any other aspects of Content Marketing, call 01803 413481 or email [email protected].