It’s frustrating isn’t it. You’re doing your best to run your business, you’ve got a great solution and you know there are prospects out there actively searching the web looking for the solutions you can provide but it’s a busy world out there so how do you stand out from the crowd?
Well firstly you need to understand your audience. Buyers are increasingly using the internet to carry out their own research into what you and your competition can offer and they’re not engaging with companies until much further into the buying cycle.
That’s where content comes in.
The web and new web based tools have allowed all of us to become publishers, to own the media not just to rent it. Content marketing creates a level playing field by enabling smaller companies to compete with the big boys.
How? By creating and publishing great content.
Search marketing, lead generation and social media are all driven by content. And content drives the internet
You don’t need a thick wallet you just need to provide good, interesting content that your audience finds valuable. Content that educates, engages, and converts readers into customers.
Content that you can then repurpose and publish across the social web where your audience is active. This content then acts as a magnet to those people searching for what you have to offer.
BUT: your content has to be relevant, it’s got to be targeted to the stages of the buying cycle and it’s got to be available where your audience are seeking it.
Content can include pages on your website, Blogs, white papers, ebooks, case studies, PPC advertising, slidedecks, video, tweets. You get the message. Audiences are devouring content across the social web on platforms such as Facebook, Twitter, Slideshare, Flickr and others.
Content marketing is a far more cost effective method of marketing than the traditional model of advertising, direct mail and tradeshows and it’s measurable but it also takes time and effort to implement.
So if you need help with your content strategy or you want to discuss the best way forward with your content planning, get in touch.
Stop thinking like an advertiser and start thinking like a publisher.
If you’d like to find out more about how content marketing can help grow your business, read my FREE ebook: 7 Stages To Online Marketing Success.
If your lead generation activities have stalled and you’d like to find out more about smarter marketing methods to help your business grow, get in touch. I look forward to hearing from you. Contact us today on 01803 413481 or email [email protected]