According to Google, video is 50 times more likely to show up in search than standard text based info. So it makes perfect sense to include video activities in the content marketing engine that you’re working to create. There are different types of video you can shoot depending on the objective of the project e.g.
- How to videos
- Interview style video
- Talk show style with several people in discussion
- Product demos
- Creative style perhaps for a specific market sector
As mentioned earlier video is far more likely to rank on the first page of Google and other search engines for your targeted keywords than text, videos receive a much higher click through rate than text links and video is more engaging to us.
In the example I’ve put together, check it out here; Content marketing – it’s all about the journey, the whole shoot took around 30 minutes and could have been completed without any editing if I’d been able to remember my lines. Shooting outdoors is always a problem because of noise but I wanted to shoot the video at Rame Head in Cornwall.
Before you start filming there are a number of things to consider:
- Pick your topic
- Storyboard the sequence as part of the video plan
- Write the script
- Decide on the “actors”
- Decide on the call to action (CTA)
Ensure the sound quality is good, if required use external microphones. Check the lighting, shoot the video, edit where necessary and upload to you website, YouTube account or both. And don’t forget to add a title tag and keywords to help search, in addition you can also upload the script to get the additional SEO benefit.
It’s not over yet, don’t forget to promote your video as you would any other piece of marketing material through blog posts, Twitter, Facebook and email.
Had success with your video? Let me know on 01803 413481.