Incorporating a content marketing approach within an integrated marketing communications
strategy can help save you time and money. How? By operating a “content factory” process, create something once and re-purpose it many times.
You can create an eBook, tweet about it, the eBook can become a slidedeck and uploaded to Slideshare, a voiceover can be added and uploaded to YouTube, the voiceover can be turned into a podcast, extracts of the eBook can become blog posts or enewsletter articles.
Each piece of created content can be used in a variety of channels with different goals in mind. This content has a longer shelf life and is cheaper to produce than traditional marketing campaigns and can continue to attract visitors, months after publication.
Get the most from your budget, always plan to repurpose your content in five different ways whenever you produce any content.
If you want to find out more about how content marketing can help your business grow, get in touch.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for Content Marketing #8 – Provide sales a reason to engage? Link to it here.