Your business may need a marketing health check to ensure your activities are aligned with your stated aims and objectives.
Marketing budgets are under intense pressure and the expectation is to get more from less with lead generation (85%) and sales (84%) the most important goals for B2B content marketers over the next 12 months (Source).
But the results of a recent survey of 1000 small business owners show that half don’t know whether they’re marketing effectively – and 14 percent know they aren’t. (Source). And according to Marketo just over one-third of marketers (34%) did not have a documented marketing plan in 2014 (Source).
Marketing is evolving extremely quickly, and what used to work for you may not be delivering the results your business needs today.
Marketers are under pressure to deliver and it can be difficult to extricate yourself from the marketing sausage machine – to keep directing money at existing activities in an attempt to alleviate the pressure and get your marketing returns back on track.
If your current marketing activities are not generating the returns you need, do you know what’s working and what isn’t? And do you know what to do about it…?
- Can you analyse what’s working and what isn’t?
- Do you know if your sales and marketing processes are aligned?
- Are you and your staff up-to-date with the latest digital marketing channels?
- Are those digital marketing channels integrated and working in tandem with your offline activities?
It’s vital that all of these areas of marketing work together to maximise returns and that’s why your business may need a marketing health check.
Because research conducted by Rebecca Lieb of Altimeter Group found 70% of marketers don’t have an integrated strategy (Source).
Many businesses are under time and resource constraints or don’t have the in-house skills to manage these digital marketing activities so they’re outsourced to a variety of service providers. This can lead to individual services working in isolation and in many cases against each other without a written documented plan for guidance.
A written marketing plan will set out the necessary KPIs and metrics needed to understand how you’re progressing against targets and objectives.
Without these guidelines, without drawing that line in the sand how can you be sure your business is headed in the right direction. Measuring your business solely on revenue may not be the sustainable option.
At Rame Marketing we offer a number of options within our Marketing Health Check service to identify the bottlenecks and the barriers to growth. Our checks are carried out by Chartered Institute of Marketing (CIM) and Google qualified marketers. On completion, we’ll provide a written report on our findings along with recommendations on how to resolve any issues we find.
In many cases where we have carried out marketing health checks on behalf of existing clients, this has acted as a pre-curser to the creation of a marketing strategy or highlighted where an existing marketing strategy document needs to be updated or changed, leading to an upturn in business.
At Rame Marketing strategic planning and implementation is an additional service we offer.
Don’t get caught up in the marketing sausage machine. Before you spend any more of your marketing budget on more of the same, find out if your current marketing activities are really delivering.
Get in touch for a coffee and a chat. Call today on 01803 413481 or email [email protected]
Andrew Leon Walker