For those of you who read my blog or visit my website you’ll be aware of my belief that every business should consider implementing a content marketing strategy. The reasons for this are numerous and many are highlighted in this recent blog post: Why are you still doing what you’re doing.
However, in my day-to-day conversations I continually come across two issues that many businesses face and I believe these two issues are so important that I’ve just restructured my website and services to address them, namely:
- Most of you buy in to the idea of content marketing but don’t have the time or resource to get involved.
- Even if you did want to get involved many are unsure where to start or don’t want to write the necessary content.
Rame Marketing has taken these points on-board and has launched additional Content Marketing services to give your business a voice and help it to stand out from the competition. Our range of services now include:
Content Strategy: We understand content marketing so we know that if you have a written plan you’re more likely to succeed. Will you get around to writing one? Didn’t think so, but we can write it for you.
Why is this important? Remember the last time you tried to construct that flat pack piece of furniture, after hours of frustration you had to swallow your pride and read the instructions. Well it’s the same principle; a plan is like a set of instructions to keep your business on the right path and moving in the right direction.
Marketing Audits: Before you head off on your journey, you need to understand where you are. Our range of marketing and web audits will flag up the gaps and make recommendations on how to improve your website and content.
Why is this important? Well before you move forward and invest time and effort into your content creation activities you need to draw a line in the sand to help benchmark your progress. An audit will indicate where your content is strong and highlight weak areas where content is poor or non-existent. This will help guide decision making and budget allocation.
Copywriting: Great copywriting can help your business get found online, drive audience engagement & provide a platform to get your voice heard. So let us help you raise your voice.
Why is this important? We all understand that copy is important but we’re not all Hemingway’s or able to fashion those words in a way that makes then jump out at the reader. For many, staring at a blank piece of paper with a deadline looming is a dread filled experience. But it doesn’t have to be that way.
Ghost Blogging: Creating a blog is a great first step towards a content marketing approach. We’ll write your posts, send them to you for comments. When you’re happy you can post them in your name, on your properties.
Why is this important? There’s no doubting the importance of blogging but for most, the thought of having to produce relevant, interesting posts on a regular basis produces the same clammy fear inducing reaction as bungy-jumping. That’s why we’re here for you.
Case Study: Still doubting the power and relevance of content marketing? Have a read of this case study; it may change your mind.
Why is this important? Case studies are positioned at the bottom of the sales funnel. Their importance comes to the fore when a prospect is engaged with your business (and maybe one of your competitors) and is looking for a reason to help them validate their decision to choose you. They also help to reinforce the value your product or service offers.
If you want your copy to get read and improve sales engagement and conversions get it written by an experienced, qualified marketer who understands SEO, blogging and social media marketing.
Try our Content Marketing services. Get in touch, call 01803 413481 or email [email protected]