Publishing relevant, key word rich content on a regular basis helps your website rank better in the search engines.
Making it easy for that quality content to get shared across social media sites improves your chances of that content being found by more people, hungry for what you have to offer.
The fact that it’s being transmitted across digital platforms also means it’s much easier to track and measure.
Although there is no guarantee of an immediate sale, you are certainly helping to increase visibility and brand awareness.
But it stands to reason that the more qualified traffic you send to your website, the more sales you will make. Now why wouldn’t you want to do that?
This is the 3rd of 16 solid reasons why it makes sense for your business to adopt a content marketing approach. If you can share any experience of how content helped your business, please comment below.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for Content Marketing #2 Increase Brand Awareness? Link to it here