In a crowded marketplace you need gain traction and you need to build trust and credibility with your
audience. So you need to be explaining to that audience that you understand the issues they face, not only that but you can also help resolve those issues for them.
DON’T talk about how good your company is or why you think you’re number one because no one will be listening. And don’t be put off by thinking that there are plenty of larger competitors out there and people won’t listen to what you have to say.
Yes, it may be that your competition knows just as much as you do but by actively demonstrating your knowledge through content that helps and supports your audience, you add value and demonstrate your leadership role in your industry, sidelining your competition into becoming also rans.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss Reason for Content Marketing #11 – Improve customer service. Link to it here.