If you have successfully positioned yourself as a thought leader in your industry then it stands to reason
that people will be interested in discussing their issues and problems with you.
Don’t wait for them to make the move, invite them in via blog post CTA’s (calls to action), email sign off’s and social media activities.
People buy more from companies with whom they have a positive relationship, make sure it’s you.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for Content Marketing #12 – Gain credibility in the marketplace? Link to it here.