I wrote a post on the topic of putting together an editorial calendar last year but I’d like to revisit the subject because I think it’s a critical part of the content marketing process – Why? Because the one thing we seem to have less and less of today is time.
It’s a competitive market place out there, activities need to be prioritised and tough decisions need to be taken. But on a positive note more and more people are coming to realise that creating and distributing entertaining, educational and informative content that’s relevant to a target audience is extremely important. It helps businesses to get found on-line, helps businesses rise above the competition, helps establish trust with an audience and can position a company as a thought leader in their space.
Although more people are becoming aware of all of the advantages a content strategy delivers even those of us with the best intentions and a focus on content marketing sometimes need help. Creating an editorial calendar provides a To Do list, a timeline of what needs to be done, by whom and by when. It keeps everyone involved aware of the deadlines, subject matter, media etc and holds them accountable to deliver.
It helps to ensure important issues don’t fall by the wayside or get started but not finished. Human nature tells us that if there’s an entry in an Outlook calendar, there’s more chance that something will happen.
But how do we put an editorial calendar together, what are the key activities to capture? Well this may differ between businesses but to help us out Doug Kessler over at the Velocity Partners blog provides a great checklist of the benefits of introducing an editorial calendar along with links to various editorial calendar resources.
From a content marketing perspective, another great source of editorial calendar templates can be found at the Savvyb2bmarketing blog. Read the articles, download the templates and modify them to suit your own business requirements.
Putting an editorial calendar together is a great step forward in your content marketing process but make sure that someone in your team is given responsibility to make sure things happen.
If you want to have a chat about the best way to improve your current content marketing process, give me a call on 01803 413481
PS: Download the latest Rame Marketing ebook, 16 reasons to invest in content marketing.