What could be more convincing to a potential customer than explaining to them that you understand their problems and issues, not only that but you can actually supply the solution to their woes!
By highlighting the specific issues and solutions through regular blog posts, on-line customer support material, downloadable ebooks, “how to” style video or permission based email marketing campaigns, you’re laying the groundwork to establish yourself as the first port of call prospects should make when looking to resolve their problems.
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Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for Content Marketing #6 Differentiate your offer? Link to it here