When meeting a prospect, normally your sales team will swing into action and dazzle them with traditional powerpoint slides and corporate or product brochures. Death by powerpoint has become a well known phrase for a reason. Getting rid of excessive bullet points and substituting slide material for creative and visually stimulating messaging that helps clarify complicated concepts will leave your audience with a clearer picture and your company viewed in a more positive light.
Compelling case studies, thought leadership articles, provocative blog posts and emailers can be used by sales as a follow up approach to further engage the prospect justifying the decision to deal with your company.
Don’t forget to create content for each stage of the buying cycle. Want to know more, get in touch.
Read the associated ebook: 16 reasons to invest in content marketing