“Content marketing is a great tool for improving your organic search rankings and driving brand awareness and engagement. It’s not always a short term fix but should be viewed as a long-tail strategy. As buyers are now engaging with a sales person much later in the buying cycle, an effective content strategy is now critical to ensure your brand is front and centre in a buyers mind prior to any sales discussions“
This is the 2nd of 16 solid reasons why it makes sense for your business to adopt a content marketing approach. What’s your view? Comment below.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for Content Marketing #1 Traditional Marketing is Less Effective? Link to it here.