How well do you use content to create value or eliminate or minimise the post-purchase blues that many
customers experience after the sale? Are you proactive in ensuring your customers get the most out of using your product or service?
A planned customer retention strategy can help turn those customers into passionate subscribers and advocates who not only read your blog posts and your enewsletters, they actively share them with their colleagues and friends or write favourable on-line reviews.
Don’t forget it’s cheaper to service an existing customer than it is to find a new one.
Read the associated ebook: 16 reasons to invest in content marketing