Probably the most neglected part of the sales funnel is your actual customer base. The lead management
process tends to focus on driving prospects through the funnel towards making the sale and then the process repeats. There is a tendency to ignore the opportunity that content marketing can provide to cross-sell, up-sell and help turn customers into advocates.
By communicating with your customer segment on a regular basis you can keep them in the loop, offer them exclusives, create on-going engagement for the other products and services you offer and provide a customer service process that provides additional value.
If you’d like to know more about how to improve your lead management process, get in touch.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for reason for Content Marketing #9 – Saving money. Link to it here