Marketing management Archives - Marketing Consultancy | Digital Marketing

Oct

Why you need a marketing strategy

If you were getting a house built, it’s unlikely that you’d just say to the builder “get on with it and we’ll see what happens”. In all likelihood you’d have commissioned an architect who would have put together a plan, you’d have discussed that plan, made a few tweaks and when happy, given it to [...]

By rameuser - Tagged With: B2B content marketing, Marketing communications in Cornwall, marketing communications in Devon, Marketing strategy - Add Comment

Mar

Build your database through content marketing

The foundation of any marketing strategy is based on segmentation, targeting and positioning. For this to be implemented you need a clean, current database. Perhaps it’s time to take a look at your own records. When was the last time you had a purge of your data? Put together a programme to target dormant customers [...]

By rameuser - Tagged With: Content marketing in Cornwall, Content marketing in Devon - Add Comment

Sep

Outsourcing content production versus keeping it in-house?

In a previous role I set up a joint sales and marketing team to investigate how we could work better together and reduce any barriers to success. An outcome from one of these sales & marketing forums was a re-think on how we could navigate visitors through our web to the relevant pages as quickly [...]

By rameuser - Tagged With: B2B content marketing, Content marketing in Cornwall, Content marketing in Devon, Outsourcing content in Devon and Cornwall - Add Comment