The foundation of any marketing strategy is based on segmentation, targeting and positioning. For this to
be implemented you need a clean, current database.
Perhaps it’s time to take a look at your own records. When was the last time you had a purge of your data?
Put together a programme to target dormant customers and don’t be afraid to get rid of the chaff.
Collecting contact data in exchange for valuable, downloadable content or demo, webinar or seminar registrations helps keep your database up-to-date and expanding, allowing you to focus key messages to a relevant audience. Build your database through content marketing.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss reason for Content Marketing #13 – Encourage your audience to consult with you? Link to it here.