As business people we know that whether we like and trust an individual or a company plays an important part in our decision making process.
As more business transactions move on-line, this becomes a critical issue. Content marketing and social media are ways to help companies become more transparent by giving away knowledge through shared content.
If businesses concentrate on their audience, not themselves and highlight their experience on specific topics, it all help to build customer trust.
Sharing your content gives potential customers a chance to get to know you and keep you top of mind when it comes time to make a purchasing decision.
Read the associated ebook: 16 reasons to invest in content marketing
Did you miss Reason for Content Marketing #14 – Build your database? Link to it here.