Today I’d like to discuss the benefits of Pay-Per-Click advertising. I know, many of you might be thinking – No Way. I’ve tried it before and didn’t work for me.
Well I’m here to tell you advertising through Google AdWords (and other PPC platforms) does work. In most cases where it hasn’t the reasons are either:
The account has been badly set up
The account has been badly managed.
It’s pretty easy to set up an AdWords account but to manage it properly to ensure you get maximum returns take expertise and experience.
That’s why it pays to have a Google AdWords and Analytics qualified Individual to set up and manage your campaigns. And I’m one of only a handful of people across Devon and Cornwall to have passed all five Google exams.
There are many compelling reasons why you should consider PPC advertising and I’d like to put forward these 8:
1. You get immediate visibility on the Google results pages
If you’re finding it difficult to get found through organic search results, pay per click advertising is the fastest and easiest method of getting immediate visibility on the search engines.
2. It’s highly targeted
You can target your ads to specific languages, geographies or demographics. The ads only show when searchers type in key phrases that you’re targeting, therefore you attract highly qualified, highly targeted users through to your website resulting in an increased conversion rate.
3. You have complete control and flexibility over your advertising spend
Google and Bing allow you to set a daily spend limit so you only spend as much as you need to or can afford. By linking your AdWords and Analytics accounts you can monitor the results of your campaigns and make immediate changes to any under-performing ads or key phrases.
4. You get online exposure
The Google UK network reaches more than 90% of UK internet users. Factoring in Bing, LinkedIn and Facebook increases and reinforces exposure to your target audience.
5. It’s Measurable
You can track the performance of your Pay Per Click campaign through Google Analytics. You can also tailor your ads to show at specific times of the day or week.
6. You can improve brand awareness
If you already have good visibility through organic search you can enhance your brand visibility by showing simultaneous ads for branded key words and phrases. That way you’re taking away options from your competition and branded keywords are often cheaper and offer opportunities for testing and Remarketing.
The more you expose your brand to a potential customer the more likely they are to engage with your brand. Setting up a Remarketing campaign allows you to target your ads at people who’ve previously visited your website as they browse the Web.
8. Testing key phrases for SEO
With an SEO campaign it can be months before the results of key phrases are known, with Pay Per Click advertising your advertisement will appear on search results pages as soon as your Pay Per Click campaign goes live. This means you quickly get to know which keywords are working and which are not.
While the concept of Pay Per Click advertising may be simple and the rewards can be great, successfully managing and analysing an AdWords campaign can be complex. In addition Google are continually introducing tweaks and changes to the platform underlining the importance of hiring a qualified Pay Per Click Consultant who can keep up to date.
So don’t take risks with your online advertising, have your PPC account managed by a Google AdWords and Analytics qualified individual.
Contact us today for more information on how we can help you to get the most from your PPC advertising campaigns on 01803 413481 or email [email protected]
PS: Download the latest Rame Marketing ebook, 7 Stages To Online Marketing Success.