When you set up your business it was probably because you had a great idea for a product or service that you wanted to create that would take away some of the pain businesses face and help make people’s lives that little bit easier.
Whilst you were getting the business off the ground you quickly realized that in order to succeed you needed to brush up your knowledge of additional skills like accountancy, business law, operations and marketing. As the business grew you began to offload some of these roles to specialists either recruiting them in-house or outsourcing to agencies or consultants. Or perhaps you held on to some of these roles because you were good at them (or just liked doing them).
From a traditional marketing perspective that may have been ok but the problem today is that technology is changing how people search for solutions to their problems, how they shop and buy, how they interact with a business and how they decide whether to purchase or not. This process has changed dramatically over the past 18 months and continues to change at a rapid rate. Unless you’re involved in this area on a full time basis it’s difficult to keep up, even if you work in an in-house marketing function it can be difficult as you’re too busy doing your day-to-day job to catch up.
Retaining a B2B marketing consultant with the relevant skill set can help and I’ve put together the following 6 reasons to explain why:
1. A B2B marketer can help you plan
I’m amazed at the number of businesses I talk to who have no written plan highlighting the business objectives and explaining how they’ll be achieved. There are plenty of stats out there on the internet that show businesses who plan have a much higher success rate than those who don’t. It stands to reason, you wouldn’t have your new house built without a plan so why is your business different?
A B2B marketer with the relevant skills and qualifications (CIM based) can help you plan for success.
2. A B2B marketing consultant can save you money
Yes, there is a cost involved in retaining a consultant but generally they are brought in to a business on a project basis where the in-house skills are in short supply and it doesn’t make sense to recruit for a full time post. So there are no recruitment fees, national insurance costs or other benefits associated with full time staff. On completion of the agreed deliverables, the contract terminates.
As Red Adair said:
If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.
3. You are not a marketing expert
I come across many people who are involved in marketing. Some are business owners who wear many hats, some people have fallen into the role and are self taught, some are sales people with marketing responsibility, some are traditional marketers who don’t have too much experience in the digital world. Bringing in a marketing consultant who can hit the ground running can save you time and provide training to help bring staff up-to-date with the latest marketing processes and trends.
4. Get fresh ideas from multiple industries
Generally a marketing consultant will work across many industries and market sectors and exposure to what works elsewhere can be a major benefit. In addition bringing in someone from outside your business with no vested interest in the internal politics of the business can be a catalyst for change and help identify and drive through necessary changes.
5. B2B marketers need to understand the latest trends and technologies
We do this on a full time basis so we have a vested interest in keeping up with the latest marketing trends and technologies so you don’t have to. We read the latest blogs, we attend seminars and conferences, we keep our skills up-to-date through regular training courses, all in our own time.
This is very difficult to do when you have a full time role within a company.
6. We can provide peace of mind
There are times when all you want is someone on the end of the phone to provide guidance and support on a sticking point or you want access to a quick face-to-face meeting to discuss an idea you have or you’d like regular meetings to keep you abreast of the latest and greatest in the world of marketing. We provide help and support when you need it.
At Rame Marketing we provide a number of consultancy and training options that can be tailored to suit your needs and your budgets including:
- Retained marketing services
- Campaign management
- Marketing consultancy
- Marketing training
- Marketing audits
If you’d like more information on how to get involved in digital marketing or want to know more about how we can help with your Marketing Strategy or any other aspects of Digital Marketing, call 01803 413481 or email [email protected].
Andrew Leon Walker, has an MA in Marketing from Plymouth University Business School, is a CIM Chartered Marketer, a Hubspot Certified Inbound Marketer, a Google Partner and a graduate of Google’s Squared Online Digital Marketing Programme.
Rame Marketing is a recognized International Digital Marketing Supply Partner (Digital Supply Partners ) to UKTI and have also delivered digital marketing workshops on behalf of Superfast Business and the Chartered Institute of Marketing.