Content Marketing is still a pretty new concept for people to get their heads around but when it comes to winning new business, it’s definitely worth looking into.
I’ve put together 16 solid reasons why it makes sense for your business to adopt a content marketing approach. You can read and comment on each of them in this 16 part blog post series.
Reason for Content Marketing #1 –Traditional marketing is not as effective as it once was:
There is still a place for traditional marketing techniques in supporting brand equity and keeping existing customers and prospects informed and moving them through the sales pipeline. But buyer behaviour is changing, people are filtering out the messages they don’t want to hear or are not yet ready to act upon. New online technology has provided buyers with the tools to engage with you on their terms.
Content marketers can create great online content and distribute it for free across multiple channels, where that content will be read by those who are actively searching for it.
Don’t shout at your audience or interrupt them, let them come to you.
Read the associated ebook: 16 reasons to invest in content marketing
Find out more about Content Marketing.