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background-size:cover;"><div class="pl-area-pad fix"> <div class="pl-area-wrap " style="padding-top: 20px; padding-bottom: 20px;"> <div class="pl-content nested-section-area"> <div class="pl-inner area-region pl-sortable-area editor-row" style=""> <div class="row grid-row"> <!-- pagetitle | Section Template --> <section id="site-titleuva1481" data-object="pagetitle" data-sid="site-title" data-clone="uva1481" class="pl-section span12 offset0 pl-bg-cover section-site-title" style=" "><div class="pl-section-pad fix"><h1 class="ph-head">16 Reasons why you should adopt a content marketing approach to your business</h1> <div> <div id="breadcrumbs"><span xmlns:v="http://rdf.data-vocabulary.org/#"><span typeof="v:Breadcrumb"><a href="https://ramemarketing.co.uk/" rel="v:url" property="v:title">Home</a> » <span rel="v:child" typeof="v:Breadcrumb"><a href="https://ramemarketing.co.uk/the-rame-blog/" rel="v:url" property="v:title">The Rame Blog</a> » <span class="breadcrumb_last">16 Reasons why you should adopt a content marketing approach to your business</span></span></span></span></div> </div> </div></section></div> </div> </div> </div> </div></section> <!-- Canvas Area | Section Template --> <section id="pl_areau86dce" data-object="PLSectionArea" data-sid="pl_area" data-clone="u86dce" class="pl-area pl-area-sortable area-tag pl-bg-cover section-pl_area" style=" "><div class="pl-area-pad fix"> <div class="pl-area-wrap " style="padding-top: 20px; padding-bottom: 20px;"> <div class="pl-content nested-section-area"> <div class="pl-inner area-region pl-sortable-area editor-row" style=""> <div class="row grid-row"> <!-- Column | Section Template --> <section id="plcolumnu86ed0" data-object="PLColumn" data-sid="plcolumn" data-clone="u86ed0" class="pl-section span8 offset0 pl-bg-cover section-plcolumn" style=" "><div class="pl-section-pad fix"> <div class="pl-sortable-column pl-sortable-area editor-row "> <div class="row grid-row"> <!-- Titless WP Content/Loop | Section Template --> <section id="postloop-title-lessu0c4ab8" data-object="PageLinesPostLooptitless" data-sid="postloop-title-less" data-clone="u0c4ab8" class="pl-section span12 offset0 pl-bg-cover single-post section-postloop-title-less" style=" "><div class="pl-section-pad fix"><div class="pl-new-loop"> <article id="post-1441" class=" metahead-page single-post pl-border hentry pl-new-loop use-flex-gallery post-1441 post type-post status-publish format-standard has-post-thumbnail category-content-strategy category-inbound-marketing tag-content-marketing tag-inbound-marketing-2 tag-marketing-communications-in-cornwall tag-marketing-communications-in-devon"> <div class="metahead"><a href="https://ramemarketing.co.uk/blog/author/rameuser/"><img alt='' src='https://secure.gravatar.com/avatar/381850e37191c371d5520c5634fa674e?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/381850e37191c371d5520c5634fa674e?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' /></a><span class="author vcard sc pl-border"><span class="fn"><a href="https://ramemarketing.co.uk/blog/author/rameuser/" title="Posts by rameuser" rel="author">rameuser</a></span></span><a href="#" class="pl-karma pl-social-counter pl-social-pagelines " id="pl-karma-1441" title="Give Karma" data-social="pagelines" > <span class="pl-social-icon"><i class="icon icon-sun"></i></span> <span class="pl-social-count">0</span></a></div> <div class="entry-content"> <div id="attachment_5238" style="width: 360px" class="wp-caption alignleft"><img class="wp-image-5238 size-medium" src="https://ramemarketing.co.uk/wp-content/plugins/dms-plugin-pro/libs/images/1x1.trans.gif" data-lazy-src="https://ramemarketing.co.uk/wp-content/uploads/2012/02/shutterstock_29888110-350x230.jpg" alt="16 reasons to employ content marketing activities" width="350" height="230" srcset="https://ramemarketing.co.uk/wp-content/uploads/2012/02/shutterstock_29888110-350x230.jpg 350w, https://ramemarketing.co.uk/wp-content/uploads/2012/02/shutterstock_29888110.jpg 1000w" sizes="(max-width: 350px) 100vw, 350px" /><p class="wp-caption-text">Source: Shutterstock</p></div> <p>Content Marketing is still a pretty new concept for people to get their heads around but when it comes to winning new business, it’s definitely worth looking into.</p> <p>I’ve put together 16 solid reasons why it makes sense for your business to adopt a content marketing approach. You can read and comment on each of them in this 16 part blog post series.<strong> </strong></p> <p><strong>Reason for Content Marketing #1 –Traditional marketing is not as effective as it once was</strong>:</p> <p>There is still a place for traditional marketing techniques in supporting brand equity and keeping existing customers and prospects informed and moving them through the sales pipeline. But buyer behaviour is changing, people are filtering out the messages they don’t want to hear or are not yet ready to act upon. New online technology has provided buyers with the tools to engage with you on their terms.</p> <p>Content marketers can create great online content and distribute it for free across multiple channels, where that content will be read by those who are actively searching for it.</p> <p>Don’t shout at your audience or interrupt them, let them come to you.</p> <p>Read the associated ebook: <a href="https://ramemarketing.co.uk/16-reasons-to-invest/16-reasons-invest-content-marketing/" target="_blank"><strong>16 reasons to invest in content marketing</strong></a></p> <p><a href="https://plus.google.com/108103191230606898930?rel=author">Andrew Leon Walker</a></p> <p>Find out more about <a href="https://ramemarketing.co.uk/faq/" target="_blank">Content Marketing</a>.</p> </div><!-- .entry-content --> </article><!-- #post-## --> </div></div></section></div> <span class="pl-column-forcer"> </span> </div> </div></section> <!-- Column | Section Template --> <section id="plcolumnu871d0" 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Digital technology is disrupting the marketplace at an extremely fast pace and we know that some of these digital concepts may be new and confusing to you, but don’t worry Iwe're here to help. Take a look at what we have to offer and if you need advice or support, get in touch. 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} .bonfire-jumbo-main-item { opacity:0.7; } .bonfire-jumbo-main-desc { opacity:0.7; } .jumbo-main-menu-wrapper ul { margin-top:100px; } .jumbo-by-bonfire-secondary { width:px; } .jumbo-by-bonfire-wrapper-top, .jumbo-main-menu-wrapper-top, .jumbo-dot-overlay-top, .jumbo-background-image-top, .jumbo-background-color-top, .jumbo-by-bonfire-wrapper-bottom, .jumbo-main-menu-wrapper-bottom, .jumbo-dot-overlay-bottom, .jumbo-background-image-bottom, .jumbo-background-color-bottom, .jumbo-by-bonfire-wrapper-left, .jumbo-main-menu-wrapper-left, .jumbo-dot-overlay-left, .jumbo-background-image-left, .jumbo-background-color-left, .jumbo-by-bonfire-wrapper-right, .jumbo-main-menu-wrapper-right, .jumbo-dot-overlay-right, .jumbo-background-image-right, .jumbo-background-color-right { -webkit-transition: opacity s ease, -webkit-transform s ease 0s !important; -moz-transition: opacity s ease, -moz-transform s ease 0s !important; transition: opacity s ease, transform s ease 0s !important; } /* Hide Jumbo between resolutions */ @media (min-width:px) and (max-width:px) { .jumbo-buttons-wrapper { display:none; 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